The launch of emma™ (Enhanced Media Metrics Australia), a new audience insights survey, has brought richer, more accurate data with a range of innovations to help West Regional Newspapers and our advertisers understand how West Australians consume and respond to media and advertising - how we live, work, shop, our attitudes, leisure activities and more. The study revealed a strong desire for community connection and local information.
Regional newspapers are read regularly and thoroughly.
Readers scan for information of personal relevance and local importance.
Readers want to be well informed about issues impacting their local area.
Compared with other media channels readers of regional newspapers are more focused on content and less likely to be multitasking.
The local relevance of content drives strong engagement and action for regional newspapers!
The emma™ survey has given us specific insights into a number of industries. Following are download links to some highlights of the survey results.
If the industry you require is not represented here, please contact one of our staff on 08 9482 9700 and we would be happy to source further information.
FOR DETAILED PROFILES ON THE REGIONS COVERED BY OUR NEWSPAPERS, PLEASE DOWNLOAD THE FOLLOWING: